“In my 35 years in the logistics industry, one thing has remained constant—change. I’ve seen the industry evolve through cycles of disruption, adaptation, and growth. The fundamentals of logistics remain the same—delivering goods efficiently and cost-effectively—but the methods, expectations, and challenges have shifted dramatically. Today, businesses must navigate complex regulatory frameworks, unpredictable global events, and the rising need for real-time operational visibility.”

“At Softlink Global, our focus has always been to align technology with the realities of logistics. We’ve built our success by staying close to the industry—listening, adapting, and delivering solutions that address the challenges logistics providers face daily. Technology is an absolute operational necessity, and those who integrate it effectively will stay competitive in an increasingly demanding and volatile market.”

“Moving forward, the logistics industry will continue to demand greater efficiency, resilience, and transparency. Our role is to support businesses in meeting these demands with practical, scalable solutions that don’t just promise results but deliver them consistently. With the right approach and a long-term vision, businesses can build the resilience needed to succeed in this digital-first world.”

– Amit Maheshwari, Founder & CEO, Softlink Global