Amit Maheshwari

Amit Maheshwari (CEO & Founder)

Amit Maheshwari founded Softlink Global in 1988 and currently serves as its Chief Executive Officer (CEO). In this role, Amit has been instrumental in shaping the company’s strategic vision and growth trajectory. He initially developed and marketed Softlink’s first customs clearance software single-handedly, laying the foundation for its rise to prominence in the logistics technology space.

Amit is widely acknowledged as a pioneer in digitalizing the Indian logistics industry, driving transformative changes in the customs sector and introducing innovative solutions in freight forwarding and compliance. His vision and technical expertise led to the creation of Logi-Sys, a comprehensive logistics management platform that has established Softlink as a market leader in India and Southeast Asia. His efforts have positioned Softlink as a leading force in the logistics software industry, with the company continuing its global expansion under his guidance.

Beyond his contributions to the logistics industry, Amit’s passion for nurturing young minds led him to establish ‘Kloudkids,’ a GenNEXT preschool focused on advancing early education.

Kunal Maheshwari

Kunal Maheshwari (Chief Growth Officer)

Kunal Maheshwari is the Director and Chief Growth Officer at Softlink Global, leading the company’s growth initiatives with a sharp focus on strategy and innovation. With a Master of Science in Finance and Investments from the University of Exeter, UK, and a Bachelor of Business Administration (BBA) in Finance from NMIMS, India, Kunal combines his educational foundation with extensive market insight to shape the future of Softlink Global.

In his role, Kunal spearheads the company’s business development, identifying new opportunities, managing corporate affairs, and overseeing sales and marketing decisions. His dynamic leadership style and ability to forge meaningful client relationships have been pivotal in driving both national and international growth. Kunal’s global networking efforts have resulted in long-standing strategic partnerships, expanding Softlink’s footprint across diverse geographies.

Under his leadership, Softlink has embraced a forward-thinking, collaborative culture, promoting transformation and delivering cutting-edge solutions to the logistics industry. Kunal remains committed to ensuring that Softlink continues to provide excellence while anticipating the evolving needs of the global logistics market.

Arun Ashan

Arun Ashan (Director, Sales)

Arun Ashan, Director of Sales at Softlink Global, brings over 26 years of experience in the logistics and technology space. Having started his journey with the company in its early days, Arun’s exceptional people skills and in-depth understanding of the product landscape paved the way for his rise from Sales Head to Director. His contributions have been pivotal in the development and sales of Logi-Sys, Softlink’s flagship product, as well as in steering the company through its transition from DOS-based applications to a cloud-based architecture.

Arun has been instrumental in Softlink’s national and international expansion, establishing networks, broadening the client base, and setting up offices across the country. He is widely respected within the logistics community and is actively involved in key industry forums like ACAAI, IATA, CHAA, FFFAI, and AMTOI. His efforts have been crucial in acquiring major clients such as DHL, TVS Logistics, and DB Schenker.

Beyond his corporate role, Arun is committed to social causes through his NGO, Karuna Vriksha Foundation, which empowers underprivileged communities. Fluent in multiple languages, he is also passionate about writing and theater acting, reflecting his diverse interests and talents.

Abhai Rai Sharma

Abhai Rai Sharma (Director, Software Development)

Abhai Sharma has been an integral part of Softlink Global since 1994, starting his journey as a software developer and evolving into a determining leadership position over the past three decades. With extensive experience in software design, architecture, and ERP systems, Abhai now heads the software development team, driving innovation and excellence in project delivery. He holds a Bachelor of Computer Applications (BCA) from Sikkim Manipal Institute of Technology, graduating with an A grade.

His expertise, particularly in financial systems, has been crucial in developing high-quality, scalable solutions tailored to meet the dynamic needs of Softlink’s global clientele. Abhai’s deep technical knowledge, combined with his adept project management skills, ensures the successful execution of complex projects while adhering to the highest standards of quality.

Under Abhai’s leadership, the software development team at Softlink Global continues to push the boundaries of revolution, significantly contributing to the company’s mission of delivering next-generation solutions for the logistics industry. His commitment to fostering a collaborative and forward-thinking environment inspires the team to excel and adapt in an ever-evolving technological landscape.

Girish Chandra (Director & Chief Technology Officer)

Girish Chandra joined Softlink Global in 1994, when the company was in its early stages, with just around 10 employees. Starting as a Junior Programmer, Girish quickly mastered the Clipper environment, which was the core of Softlink’s products at the time. His passion for technology led him to acquire expertise in Assembly language, C/C++, Visual Basic, Web Technologies, and Project Management, making him an integral part of the company’s technological evolution.

Throughout his career, Girish has played a key role in driving innovation at Softlink. He has implemented cutting-edge solutions such as plugin architecture, interfacing with Customs via EDI links with ICES, and designing a next-gen ERP application using advanced web technologies. His efforts have significantly contributed to Softlink’s continued growth and its ability to deliver top-tier solutions to its clients.

Girish holds a Bachelor of Science with a major in Physics from Mumbai University. An avid reader, he enjoys Sci-Fi, Magical, and Suspense fiction, and is always enthusiastic about experimenting with new technologies. He currently oversees all IT infrastructure and technology requirements at Softlink Global.

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