With the rise in the globalization of trade and logistics, keeping a record of transactions, maintaining documentation, compliance, and operational efficiency to provide customer experience has become complex.

It is now important for freight forwarders to adopt technology to remain in the business and compete with their tech-savvy counterparts. Comprehensive freight software helps increase the overall efficiency and productivity of the organization along with exceptional customer experience. The current market offers various options for freight management software. However, it is important to understand the detail of its feature and benefits to ensure that it drives maximum benefits for your logistics business. While many forwarders still see this as an expense, it should be considered an investment for revenue generation and growth. Also, the demand for more advanced technology will continue to increase from shippers and their customers. So forwarders have no option but to invest in modernizing their customer experience by implementing software.

Let’s understand how freight software can assist you in optimizing your freight and logistics business.

Better control: Freight forwarding software helps in integrating operations across locations, streamlines documentation, controls revenues, and real-time updates, and regulates expenses allowing you have better control over your business. This, enable you to operate efficiently and provide customers with top-notch services.

Reduce Human Errors: In freight forwarding, when you handle so much data manually, the chances of human error are high. Freight software helps you automate the task of repetitive data entry, reducing the chances of human errors. Freight software allows data access from a centralized database to keep the integrity of the data synchronization across locations. When all the processes are automated, your employees can focus on the more strategic job which leads to higher productivity.

Single Integrated Platform: Using a cloud-based freight management system, you can manage all operations under one integrated platform. Be it getting quotes, booking shipments, tracking, visibility, accounts, billing, CRM, or interacting with third parties, it helps you to add real value to your business to operate more efficiently.

Cloud advantage: When you use cloud-based freight software, all your data remain stored in a safe environment that is accessible anytime and anywhere. This gives you the flexibility to manage your freight business even when you are away from the office. Remain connected with all the stakeholders on the cloud platform instead of depending on phone calls or emails. Freight management software like Logi-Sys also has the added advantage of a mobile app and customer portal that allows you and your field staff to update your status from anywhere.

Scalable growth possibilities: Having freight management software provides you ample growth opportunities with Plug-n-Play modules. With freight ERP platforms, you can choose the modules you require and add any extra modules whenever needed. It allows integrating Transportation, Warehouse, and other critical logistics functions into a single platform, thus giving you the flexibility to scale up or down anytime. Above all, you only pay for services you consider necessary instead of buying the entire software suite.

Data Analytics: Forwarders that use data always remain ahead of the competition. Freight software helps you with real-time data of shipment and inventory analytics giving you clarity on various aspects of the business operation. It generates actionable insights to track performances based on geography, location, and other specifications for effective decision-making.

Transparency and visibility: Freight software provides real-time visibility of every shipment putting you in control of the shipping operation and giving you information to manage risk and take the corrective decision well in advance.

Secured data exchange & peer-to-peer connectivity: Modern freight software allows you to exchange data and facilitates seamless peer-to-peer connectivity with key stakeholders including customs, banks, agents, transport providers, airlines, and port authorities.

No technical issues: Using cloud software relieves you from any technical issues as you rely on the software provider to handle all technical issues. Freight software provides 24 X 7 support to its customers and has a dedicated team with domain expertise that works relentlessly to provide you with service with zero downtime.

With digitalization in full swing in the freight forwarding industry and dynamic customer demand, you need to review your business strategy to live up to evolving customer expectations. So as a small or mid-sized freight forwarder, when you need to compete with larger players or your digital competitors consider investment in freight software as an investment, not an expense. With a freight digital ERP like Logi-Sys, you can deliver operational efficiency, visibility, and the agility needed to increase revenue, and productivity and deliver better customer service.

Originally Published in Portcalls Asia Magazine

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