MALA Awards 2023

Softlink Global is immensely proud to announce that its Founder & CEO, Amit Maheshwari, has been honored with the prestigious ‘Pioneer in Logistics Digitalization’ recognition at the MALA Awards 2023 organized by EXIM India, one of the leading trade media companies in India. The MALA Awards is one of the most esteemed recognitions in the logistics industry, highlighting individuals and organizations that have made unparalleled contributions in the field of logistics and supply chain management. The accolade serves as both a recognition and testament to Amit Maheshwari’s three-decade journey of revolutionary contributions to logistics through technology.

An engineer by formal education, Mr. Maheshwari exhibited entrepreneurial prowess early in his career. He started Softlink Global with an aim to digitalize logistics, aiming at disruption with technology. One of the leading softwares, Visual IMPEX, launched by Softlink Global revolutionized the way customs brokers operated their business, and managed trade compliance. Till date, Softlink Global enjoys more than 80% market share when it comes to customs filing technology solutions.

The next technology disruption came in with the launch of Logi-Sys, a cloud based end-to-end freight forwarding and logistics management platform. He soon realized that the market would demand a comprehensive, all-in-one product – he and his team went back to the drawing board to conceptualize Logi-Sys that set a new industry benchmark. Today, Logi-Sys enjoys a very strong foothold in the global logistics technology segment and has extended its reach to 45 countries.

In an ecosystem frequently resistant to change, Mr. Maheshwari emerged as a harbinger of disruption. His focus has been nothing short of transformative — transcending the notion of mere operational efficiency to conceptualize logistics as a strategic enabler for global commerce. Under his leadership, Softlink’s digital solutions have been leveraged to tackle some of the most obstinate challenges of the logistics landscape, from customs compliance complexities, freight forwarding challenges, financial accounting controls, to enabling seamless transport and warehouse management.

The sphere of Maheshwari’s influence is not geographically confined but is genuinely global. While the metrics, in terms of businesses served and operational efficiencies achieved, are impressive, it’s the less quantifiable impact that stands as a testament to his visionary foresight. His initiatives have not only propelled enterprises into new paradigms of operational efficiency but have also been instrumental in setting industry standards.

Today, Softlink Global enjoys a no. 1 position in India within the logistics technology space, with an eye on being the best in the world. As Softlink continues to expand its horizons each passing year, this recognition fortifies our commitment to continue setting new benchmarks under Amit Maheshwari’s visionary leadership, and continue in our relentless pursuit of innovation, excellence, and customer delight.

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